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Original Article

Metaphor-Based Research For Studying Russian And Chinese Students’ Perception Of The University

M. Yu. Ababkova
,
V. L. Leontieva

Keywords: Brand communications, semantic differential, students' emotional attitude to the university, Zaltman Metaphor Elicitation Technique (ZMET)

Article no: 9

Pages 89-98

Doi: 10.15405/epsbs.2020.12.03.9

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